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Marketing brief(ly): 3 page business plan format
Photo by Pablo Sanchez For years I’ve used a simple but effective 3 part approach for writing business cases: a) Where are we? (situational analysis – the market, trends, competitive analysis, etc.)...
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Top 5 reasons why “The Customer is Always Right” is wrong
Here are the top five reasons why the phrase “The customer is always right” which was originally coined by Harry Gordon Selfridge is WRONG. Click here for the articleSimilar Posts: How to turn a cup...
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Seth Godin: Would we miss you?
What have you done today to make people remember you? If you are just a cog in the machine, you are easily replaceable. Another terrific thought provoking post from Seth Godin… read Seth’s post here...
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